BabyBjörn Baby Carrier Harmony
The most beginner-friendly structured carrier — you can buckle most of it before picking the baby up, with soft padded back support.
700+ bought in past month on Amazon

The do-everything structured carrier — four carry positions, newborn to toddler (7–45 lb) with no insert, and full breathable mesh.
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Parents who want one carrier from birth through toddlerhood
Does everything from newborn to toddler, so it's bulkier than a simple wrap — the trade for one carrier that lasts years.
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