Lansinoh Lanolin Nipple Cream
One ingredient, ultra-purified lanolin, and you don't wash it off before the next feed. The tube in almost every hospital bag, because it works and nothing about it needs thinking through at 4am.

Organic herbs and oils instead of lanolin or petroleum, so it works for wool allergies and vegans. Chosen by hospital NICUs, and it spreads more easily than lanolin when skin is already sore.
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Wool allergies, and anyone who finds lanolin too thick
Softer than lanolin, so it absorbs faster and you'll reapply more often.
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